Chatroulette is trying to build a fun and accessible website for people of any age for communication, resting and entertaining purposes through video meetings with random people from all over the world.
As opposed to competitors, we consider the User as an intelligent actor. Our goal is to create a quiet, formal, and respectful space for meaningful interactions as the main values for friendly and polite communication.
In this paper, we’re solving the conversion rates optimization problem. Directed graph representation with traffic flows as edges and pages as vertices is used to model the system. Experimental data is measured through A/B tests. Measurement errors are calculated from A/A test data. Statistical significance testing is used for evaluation.
We designed, implemented, and evaluated changes to the Welcome, Selection, and Conversation pages, to tracking and matchmaking systems that increased the number of monthly users who decide to start matching with other users by 1.3%, users who reached 45 seconds of conversation by 5.2%.