StudyGram startup is a web service for creating mobile-deliverable personalized online courses. This EdTech project aims to bring new standards into online education: more communicative, interactive, and mobile-friendly, with a strong focus on a modern micro-learning approach for higher student engagement and retention.
StudyGram platform allows educators (experts, teachers, coaches, etc.) to create mobile online courses that can be delivered via various popular messengers (Telegram, WhatsApp, Teams, Slack, Facebook Messenger, etc.). Also, the platform suggests tips and immersive guidance for educators to make courses more personalized, easy to understand, and granular, following modern learning experience design principles.
We have found, that 80% of people in the world use messengers. Our initial customer development research shows that 86% of educators and learning organizers already use messengers to communicate with students and facilitate their learning. In the field of online and blended learning, the penetration rate of the usage of messengers is up to 95%. But there are only a few appropriate tools to implement this way of digital communications into the comprehensive learning experience for their students.
The global micro-learning market size was valued in 2019 at USD 1.09 bln with an expected Compound Annual Growth Rate (CAGR) of 14.8% at least till the year of 2024. The micro-learning market grows faster than its parental market of e-learning, which is estimated to grow at a CAGR of only 10.3%. That supports the financial side of the market opportunity, we have identified.
This startup is being developed by me, Yuriy Dyuster, as a chief product officer, and Michael Martinson, as a chief technical officer. When the mister Martinson took on his side the most of the engineering and architectural work, which is represented in his thesis report, I focused on the business part and front-end development.
In this startup thesis report, I explain the essential findings from the provided customer development research, market analysis, and business modeling. Also, this work includes a definition of the minimum viable product, user interface development, a plan of further product-market fit validation, and a proposal for investments.